In Vietnam, a distinctive group of the populace—farmers who have a deep connection with nature—presents both hurdles and potential for brands seeking to connect with them. Unlike many other consumers in Vietnam, these farmers primarily utilize the internet for leisure rather than for professional purposes or typical social interactions. Recognizing their preferred online relaxation methods is essential for brands attempting to convey impactful messages via targeted advertisements.
This report delves into the online habits and leisure interests of these farmers, providing insights into the platforms and content forms they are drawn to. By pinpointing the digital touchpoints that resonate most strongly with them, this report seeks to inform the creation of marketing strategies that will engage the brand with this audience in a significant and pertinent manner
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