You will ask me what is IMC. I take you walk around, and you can not find the point to starting. Integrated Marketing Communication, this is not only digital marketing or advertising.
To start with this post, I will present you about IMC:
Integrated Marketing Communication is the process of coordinating all this activity across different communication methods. Note that a central theme of this definition is persuasion: convince people to believe something, to desire something, and/or to do something.
So, effective marketing communication is a target, and it is the most important with an organization’s marketing strategy. IMC aims to deliver a particular message to a specific audience. If you want to send a right message to customer, you should get the best insight.
Integrated Marketing meaning
As above, We understand IMC is the process of coordinating all this activity across different communication methods to convince customer. You must understand they issue. After you get the issue, idea will be appear. Your company will sell the solution to customer, they do not sell your product.
Integrated marketing communication (IMC) makes this marketing activity more efficient and effective. Because it relies on multiple communication methods and customer touch points to deliver a consistent message in more ways and in more compelling ways. TV, news, social, blogger, youtube, will show your solution to customer. Internet will help us share the message very fast.
In this line, you recognize that “IMC will include digital marketing, advertising ,… and a lot of another…Welcome back to advertising. Advertising is any paid form of presenting ideas, goods, or services by an identified sponsor.
The future of Advertising
Historically, advertising messages have been tailored to a group and employ mass media such as radio, television, newspaper, and magazines. Nowadays we use Google, website and Social Network for Advertising. Advertising may also target individuals according to their profile characteristics or behavior; examples are the weekly ads mailed by supermarkets to local residents or online banner ads targeted to individuals based on the sites they visit or their Internet search terms.
IMC or Adverting is a way that you introduce your product or service to customers. We will start the plan with 3 things: Issue, insight, idea. And digital marketing tool will help you to start business. Get issue from the market, analyze insight from the customer. We will get the idea product to figure out customer problem.
You are crazy now. Don’t worry about that, you will understand in next post “Marketing Communication on Integrated marketing communication. How to star the plan and develop your business.”
